See It? Like It? Buy It!!!!

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You’re walking through a village market in Morocco, the smells and sounds are exotic and mysterious.  You see a colorful stall with shiny, beaded bracelets and ear rings…You approach the wizened old man who seems to be the in-charge guy and ask the price of one of the gewgaws.  He smiles and writes down a figure on a scrap of paper…you shake your head and write down another figure. This goes on for a few back-and-forth moments until you say “O.K.”…more smiles and the purchase is wrapped in the same paper on which the transaction was conducted.

Your traveling companion teases you and assures you that you could have gotten it MUCH cheaper in the next street or, better still, the next town.  Of course you travel on to the next street and the next town and nowhere do you see that charming bracelet again.  Oh yes, there are lots and lots of bracelets, but none as lovely as the ONE you bought.

The scene changes:  you are back home and unpacking…ah, that lovely bracelet, it will be a wonderful gift for your friend or your niece or your neighbor or keep it yourself!  It was so inexpensive!!!  Why didn’t I buy a dozen?  And those great caps, with the local logo…what were they? About a dollar a piece?  You didn’t buy any of them?

The moral of the story:  when you see a bit of merchandise which intrigues you, BUY IT ON THE SPOT!  You won’t find it again at that price in the next town or even the next street…and when you get home you’ll wish you had a dozen to give away and one more just to keep for yourself.

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Sue Lobo
Sue Lobo is a four-time Condé Nast Traveler Top Travel Specialist (2023, 2024, 2025 & 2026) and Senior Travel Advisor at Atlas Travel Center, one of the most decorated travel agencies in the United States. With more than 35 years of experience in the travel industry, Sue has planned, booked, and personally accompanied trips for thousands of clients — from first-time cruisers to seasoned luxury travelers who have circled the globe multiple times. Sue's areas of deep expertise include ocean and river cruising, European tours, group travel coordination, luxury travel, honeymoon planning, and family vacation design. She is a CLIA-certified cruise specialist and works within an agency that holds IATA and ARC accreditation and maintains an A+ rating from the Better Business Bureau. Over her career, Sue has been involved in more than 30,000 bookings and has personally coordinated over 200 travel groups — from faith-based group cruises and HBCU alumni trips to women's retreats, family reunions, and corporate incentive travel. What sets Sue apart is not just the credentials — it is the firsthand experience behind them. Sue has personally traveled to more than 20 countries across three continents, including Cuba, Egypt, the United Arab Emirates, and throughout Europe. She has sailed on dozens of cruise ships across nearly every major line, walked the river cruise routes she recommends, and eaten at the restaurants she suggests to clients. Her recommendations come from personal experience, not brochures. In addition to advising clients, Sue writes extensively about travel for The Traveler's Atlas blog — covering everything from cruise line comparisons and overtourism trends to destination guides and practical travel tips. Her writing is grounded in the same expertise she brings to every client conversation: honest, specific, and built on decades of real-world travel experience. Sue is based in the United States and available to help travelers plan cruises, European tours, group trips, river cruises, honeymoons, family vacations, and more. To work with Sue, contact Atlas Travel Center at atlastravelweb.com.