Celebrity Cruises Announces New “Always Included” Pricing

By
Sue Lobo
-
1113

Celebrity Cruises has introduced a new pricing structure that offers travelers a more all-inclusive program. Today Celebrity Cruises announced its new “Always Included” pricing program. This always included program will begin with new reservations made as of November 17, 2020.

Always Included pricing will have two optional for-purchase upgrades.

Now Included in Your Celebrity Cruise Fare:

  • Unlimited Drinks: Classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices and bottled water. 
  • Unlimited Wi-Fi: Free standard WiFi so you can always stay connected to social media, email and the web.
  • Daily Gratuities: Tips are taken care upfront which allowing guests to relax and enjoy the service. 

Upgrade Options:

  • The Elevate package will add unlimited premium drinks (vs standard brands) plus a shore excursion credit with a value of $200 per person.
  • The Indulge package will include the benefits of Elevate, along with unlimited streaming Wi-Fi internet access and up to $400 per person in onboard credit.

Those that book a suite will still receive have the Indulge package automatically includes as all as the all suite perks which include a private restaurant, lounge and sundeck, and a dedicated team of butlers and concierge staff.

“Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travelers want. With the launch of our Edge Series ships, Celebrity Edge and her brand-new sister ship Celebrity Apex, we tapped into a powerful ‘New Luxury’ culture – relevant, relaxed, design-focused and inclusive,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises. “Today, nothing is more luxurious than when things are extra simple and extra special.  We wanted to bring that big wonderful feeling of ‘everything is taken care of’ to life for our guests.” 

Celebrity Cruises Future Cruise Credits & How to Redeem Them

Celebrity’s Always Included pricing changed how the line positions itself in the market. For more on what Celebrity offers in terms of onboard experience, see The New Celebrity Beyond Cruise Ship.

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Sue Lobo
Sue Lobo
https://www.atlastravelweb.com
Sue Lobo is a four-time Condé Nast Traveler Top Travel Specialist (2023, 2024, 2025 & 2026) and Senior Travel Advisor at Atlas Travel Center, one of the most decorated travel agencies in the United States. With more than 35 years of experience in the travel industry, Sue has planned, booked, and personally accompanied trips for thousands of clients — from first-time cruisers to seasoned luxury travelers who have circled the globe multiple times. Sue's areas of deep expertise include ocean and river cruising, European tours, group travel coordination, luxury travel, honeymoon planning, and family vacation design. She is a CLIA-certified cruise specialist and works within an agency that holds IATA and ARC accreditation and maintains an A+ rating from the Better Business Bureau. Over her career, Sue has been involved in more than 30,000 bookings and has personally coordinated over 200 travel groups — from faith-based group cruises and HBCU alumni trips to women's retreats, family reunions, and corporate incentive travel. What sets Sue apart is not just the credentials — it is the firsthand experience behind them. Sue has personally traveled to more than 20 countries across three continents, including Cuba, Egypt, the United Arab Emirates, and throughout Europe. She has sailed on dozens of cruise ships across nearly every major line, walked the river cruise routes she recommends, and eaten at the restaurants she suggests to clients. Her recommendations come from personal experience, not brochures. In addition to advising clients, Sue writes extensively about travel for The Traveler's Atlas blog — covering everything from cruise line comparisons and overtourism trends to destination guides and practical travel tips. Her writing is grounded in the same expertise she brings to every client conversation: honest, specific, and built on decades of real-world travel experience. Sue is based in the United States and available to help travelers plan cruises, European tours, group trips, river cruises, honeymoons, family vacations, and more. To work with Sue, contact Atlas Travel Center at atlastravelweb.com.

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