Most of the time, a road trip is usually the unenjoyable portion before a family vacation begins. Popular culture has made fun of the time-honored tradition of the family road trip time after time, whether it’s mishaps on the road, fighting siblings in the backseat or getting hopelessly lost with no sense of direction.
So many travel planners might be skeptical when they hear that a long road trip might actually be the ideal vacation. But that’s exactly what many families choose to do on the Icefields Parkway in Canada. Also known as Alberta Highway 93, this stretch of road between Jasper and Lake Louise was recently called “the most perfect 143 miles of pavement on the planet” by the Chicago Sun-Times.
The reason? The Icefields Parkway cuts right through the stunningly gorgeous sights of the Canadian Rockies. Even the worst behaved children will likely marvel at the sheer beauty of massive mountains, glaciers, lakes and waterfalls all around.
Although the trip can be done in 3 hours, families will likely want to stop off at numerous points. Athabasca Falls is a popular stop, as is Athabasca Glacier, which travelers can climb up on with the help of a tour guide.
It all ends with the breathtaking Lake Louise, a glacial lake known for its distinctly blue hue.
Planning Your Next Trip with Atlas Travel Center
At Atlas Travel Center, we’ve spent over 35 years helping travelers turn ideas like the one in this post into fully realized journeys. Whether you’re reading this as inspiration for a trip you’re already planning or as the first seed of a travel dream, our advisors are here to take it from concept to confirmation — handling every detail along the way.
What sets Atlas apart isn’t just our longevity in the business — it’s the depth of expertise we bring to every booking. Our agents are specialists, not generalists. Many have personal experience at the destinations they recommend, onboard the ships they book, and with the tour operators they partner with. When you work with an Atlas advisor, you’re getting counsel grounded in real experience, not just what’s on a website.
Why Work with a Travel Advisor in the Age of Online Booking?
Online booking tools have made it easier than ever to assemble a trip — and also easier than ever to make an expensive mistake. The lowest price on a comparison site often omits a resort fee, books a room category you wouldn’t choose if you saw the photos, or locks you into a cancellation policy that offers no flexibility. Our advisors know the inventory, the fine print, and the suppliers well enough to navigate all of it on your behalf.
More importantly, when something goes wrong — a flight cancels, a ship changes its itinerary, a resort overbooks — a travel advisor is the difference between hours on hold with an 800 number and a quick call to someone who knows exactly who to call. We’ve been solving those problems for clients since 1987, and we’re very good at it.
Start Planning with Atlas
Contact Atlas Travel Center to speak with one of our experienced travel advisors. We’re CLIA-certified, ARC-accredited, and have maintained an A+ BBB rating for over 35 years. Whatever kind of travel experience you’re envisioning, we’d love to help you make it happen.
