Uncorking Spain’s La Rioja

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Yet despite its ancient roots, Spain‘s La Rioja is undergoing the most modern of revolutions. The global popularity of its wines (and accompanying economic boom) has uncorked an architectural revolution that has turned ancestral wineries into avant-garde works of art dotting the pastoral landscape. Today, travelers come not only to venerate the region’s celebrated wines and cuisine, but to view some of the world’s most cutting-edge architecture.

After leaving his postmodern mark on the Guggenheim Museum in Bilbao, expressionist architect Frank Gehry headed about 75 miles south to Elciego, the “City of Wine.” There he imagined the Marqués de Riscal, a freeform, titanium-and-stainless-steel complex built atop one of the area’s oldest cellars. Its cubist shapes and spiraling walls add a surreal touch to this serene town, located in the Álava province. Marqués de Riscal includes a 43-guestroom hotel, world-class spa and restaurant, so you won’t have to travel far after sampling the Rioja Reserva 2002.

Other wineries worthy of a peek and a pour are Bodegas Viña Real in medieval Laguardia, one of Álava’s most important towns. Created by French architect Philippe Mazieres, Viña Real incorporates simple geometric forms in concrete, wood and steel. Also not to be missed in Laguardia: Bodegas Ysios. Conceived by Santiago Calatrava to integrate into the landscape with its mountainous backdrop, the bodega rises as a rolling, pixilated art installation among the endless rows of grapes.

All this artistic expression has found its way into La Rioja’s kitchens as well. In Ezcaray, classic and contemporary cuisines are literally served side by side at Echaurren, the region’s most famous restaurant. Fourth-generation Chef Marisa Sánchez whips up standard dishes such as blood sausage with red peppers in the main room, while right next door at El Portal, her son Francis Paniego has garnered La Rioja with its only Michelin star for his new wave take on the traditional tasting menu.

Ready to make your pilgrimage to La Rioja? Contact us for a vacation tailor-made to fit your tastes! Browse Spain tours.

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Sue Lobo
Sue Lobo is a four-time Condé Nast Traveler Top Travel Specialist (2023, 2024, 2025 & 2026) and Senior Travel Advisor at Atlas Travel Center, one of the most decorated travel agencies in the United States. With more than 35 years of experience in the travel industry, Sue has planned, booked, and personally accompanied trips for thousands of clients — from first-time cruisers to seasoned luxury travelers who have circled the globe multiple times. Sue's areas of deep expertise include ocean and river cruising, European tours, group travel coordination, luxury travel, honeymoon planning, and family vacation design. She is a CLIA-certified cruise specialist and works within an agency that holds IATA and ARC accreditation and maintains an A+ rating from the Better Business Bureau. Over her career, Sue has been involved in more than 30,000 bookings and has personally coordinated over 200 travel groups — from faith-based group cruises and HBCU alumni trips to women's retreats, family reunions, and corporate incentive travel. What sets Sue apart is not just the credentials — it is the firsthand experience behind them. Sue has personally traveled to more than 20 countries across three continents, including Cuba, Egypt, the United Arab Emirates, and throughout Europe. She has sailed on dozens of cruise ships across nearly every major line, walked the river cruise routes she recommends, and eaten at the restaurants she suggests to clients. Her recommendations come from personal experience, not brochures. In addition to advising clients, Sue writes extensively about travel for The Traveler's Atlas blog — covering everything from cruise line comparisons and overtourism trends to destination guides and practical travel tips. Her writing is grounded in the same expertise she brings to every client conversation: honest, specific, and built on decades of real-world travel experience. Sue is based in the United States and available to help travelers plan cruises, European tours, group trips, river cruises, honeymoons, family vacations, and more. To work with Sue, contact Atlas Travel Center at atlastravelweb.com.