5 destinations gaining popularity in the U.S.

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Large cities tend to be popular among travelers in the U.S. however, smaller cities are starting to gain popularity. Perhaps this is due to the hospitality of its residents or because of the smaller town feel. Whatever the reason, we’re excited that these 5 cities are becoming popular destinations for travelers to visit.

North Conway, New Hampshire
North Conway is celebrating its 250th birthday. This city is a goldmine for those that love the outdoors. There are numerous mountain peaks and it’s even home to the International Mountain Climbing School. With the many lakes and streams in North Conway it’s no wonder that the most popular activities for tourists are water related. There are also many picture worthy opportunities at one of the covered bridges.

Greenville, South Carolina
Greenville, South Carolina is filled with a lot of natural beauty. It is home to six state parks as well as the Blue Ridge Mountains. Something that many tourists are intrigued by are the mice. No, we’re not talking about live mice, but the nine bronze sculptures that have become sort of the mascot of the city. In fact, there’s even a scavenger hunt with the mice as the central theme that helps tourists get to know the different parts of Greenville.

Palm Springs
It’s probably no surprise that Palm Springs has always been somewhat popular since many actors and actresses choose this city as their destination of choice for relaxation. What’s interesting is that many tourists are seeing Palm Springs as a hot spot for its many events like The Palm Springs International Film Festival and are traveling to the area as well. Because of this, the downtown is going through redevelopment and many new hotels are popping up.

Bethany Beach, Delaware
Most people have never even heard of Bethany Beach. This is why it’s such a great place to visit for those that want to have a beach vacation without a huge crowd. It’s located about 55 miles south of Dover. In addition to the beach there’s a boardwalk to stroll down and tax-free shopping. Even though the area is gaining popularity you won’t find very many overnight visitors as accommodations are limited.

Louisville, Kentucky
Louisville is rather large and is in fact our largest city on this list. However, it’s only recently seen a huge boom in tourism. Perhaps this has to do with the more than 90 attractions it has or the 2,500 restaurants scattered throughout the city. Probably the largest event that occurs each year in Louisville is the Kentucky Derby. Many tourist’s including celebrities and politicians, attend this horse racing event each year. With more than 17,000 hotel rooms in the city, there surely are enough accommodations for everyone.

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Sue Lobo
Sue Lobo is a four-time Condé Nast Traveler Top Travel Specialist (2023, 2024, 2025 & 2026) and Senior Travel Advisor at Atlas Travel Center, one of the most decorated travel agencies in the United States. With more than 35 years of experience in the travel industry, Sue has planned, booked, and personally accompanied trips for thousands of clients — from first-time cruisers to seasoned luxury travelers who have circled the globe multiple times. Sue's areas of deep expertise include ocean and river cruising, European tours, group travel coordination, luxury travel, honeymoon planning, and family vacation design. She is a CLIA-certified cruise specialist and works within an agency that holds IATA and ARC accreditation and maintains an A+ rating from the Better Business Bureau. Over her career, Sue has been involved in more than 30,000 bookings and has personally coordinated over 200 travel groups — from faith-based group cruises and HBCU alumni trips to women's retreats, family reunions, and corporate incentive travel. What sets Sue apart is not just the credentials — it is the firsthand experience behind them. Sue has personally traveled to more than 20 countries across three continents, including Cuba, Egypt, the United Arab Emirates, and throughout Europe. She has sailed on dozens of cruise ships across nearly every major line, walked the river cruise routes she recommends, and eaten at the restaurants she suggests to clients. Her recommendations come from personal experience, not brochures. In addition to advising clients, Sue writes extensively about travel for The Traveler's Atlas blog — covering everything from cruise line comparisons and overtourism trends to destination guides and practical travel tips. Her writing is grounded in the same expertise she brings to every client conversation: honest, specific, and built on decades of real-world travel experience. Sue is based in the United States and available to help travelers plan cruises, European tours, group trips, river cruises, honeymoons, family vacations, and more. To work with Sue, contact Atlas Travel Center at atlastravelweb.com.