Nintendo Partners With Universal Studios

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Recently Nintendo has partnered with Universal. This may mean some changes for Universal Orlando that many visitors may be excited about. Here’s what we know about the partnership so far.

Nintendo Partners with Universal Studios – How It Happened
Executives at NBC Universal proposed the idea of a partnership to Nintendo in April 2014. The proposal was very thorough and discussed things like theme park attractions and well as other ideas. It took a while for Nintendo to warm up to the idea, but they gained more confidence in the possibility of developing a partnership after Universal opened up the Wizarding World of Harry Potter ride. The timing of it allowed Nintendo to see how Universal would pull off building a ride that was so highly anticipated. Still, it took several more meetings both in the U.S. and Japan for Nintendo game producers to determine that forming a partnership with Universal would be beneficial for everyone involved.

Nintendo Partners with Universal Studios – Coming Attractions
For now, both Nintendo and Universal are being pretty quiet about what this partnership will entail. Many are speculating rides like Mario Kart go-karts will be part of the future attractions at Universal. Since the Nintendo company has created numerous games, there’s no doubt that the possibilities of what attractions they will come to an agreement to having built at Universal will be numerous. Other fans suggested 3D Worlds of Mario, Legend of Zelda & Pokemon rides.

This partnership comes on the heels of Universal announcing a new King Kong inspired ride coming to Universal Studios next year. Universal Orlando is gaining even more popularity with the new addition of rides and they hope to draw even more visitors. In the past, Islands of Adventure had seen a decrease of visitors in several years ago so new attractions became necessary in order for it to remain a popular destinations for tourists in the Orlando area. What attractions do you think that Universal will be introducing in the future thanks to the Nintendo partnership?

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Sue Lobo
Sue Lobo is a four-time Condé Nast Traveler Top Travel Specialist (2023, 2024, 2025 & 2026) and Senior Travel Advisor at Atlas Travel Center, one of the most decorated travel agencies in the United States. With more than 35 years of experience in the travel industry, Sue has planned, booked, and personally accompanied trips for thousands of clients — from first-time cruisers to seasoned luxury travelers who have circled the globe multiple times. Sue's areas of deep expertise include ocean and river cruising, European tours, group travel coordination, luxury travel, honeymoon planning, and family vacation design. She is a CLIA-certified cruise specialist and works within an agency that holds IATA and ARC accreditation and maintains an A+ rating from the Better Business Bureau. Over her career, Sue has been involved in more than 30,000 bookings and has personally coordinated over 200 travel groups — from faith-based group cruises and HBCU alumni trips to women's retreats, family reunions, and corporate incentive travel. What sets Sue apart is not just the credentials — it is the firsthand experience behind them. Sue has personally traveled to more than 20 countries across three continents, including Cuba, Egypt, the United Arab Emirates, and throughout Europe. She has sailed on dozens of cruise ships across nearly every major line, walked the river cruise routes she recommends, and eaten at the restaurants she suggests to clients. Her recommendations come from personal experience, not brochures. In addition to advising clients, Sue writes extensively about travel for The Traveler's Atlas blog — covering everything from cruise line comparisons and overtourism trends to destination guides and practical travel tips. Her writing is grounded in the same expertise she brings to every client conversation: honest, specific, and built on decades of real-world travel experience. Sue is based in the United States and available to help travelers plan cruises, European tours, group trips, river cruises, honeymoons, family vacations, and more. To work with Sue, contact Atlas Travel Center at atlastravelweb.com.